Spice and argan stalls at Souk El Had in Agadir — Agadir Tours field journal

The journal · field notes from Agadir

Honest Agadir writing, by people who live here.

No top-10 listicles. Slow, opinionated dispatches from the studio on when to come, where to surf, where to go first, what to skip and how to spend your dirhams well. Read before you book — and certainly before you pack.

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One new long-read every monthWritten in-houseNo sponsored postsUpdated each season

This month's long-read

Latest from the studio.

One slow, in-house piece every month. No commissioned writers, no sponsored takes — just the answers we already give our guests on WhatsApp, written down properly.

Do you need cash in Agadir, or can you pay by card?

Latest field note 7 min read

Practical · June 2026

Do you need cash in Agadir, or can you pay by card?

The honest money answer: carry cash in dirhams for Souk El Had, taxis, cafés and tips, and keep a card for resorts, the marina, supermarkets and bigger restaurants. Why you shouldn't rely on euros, where to find ATMs and exchange bureaux, what those ATM fees actually cost, how much cash to carry, and the tips that save you money. Indicative figures only — check current terms.

Field note 01Read the piece

The archive

Older pieces, still useful.

Re-read every season by our team. If anything is out of date we annotate it at the top of the piece — Agadir changes slowly, but it does change.

40 pieces

Is Essaouira worth a day trip from Agadir, or is it too far?

02Day trips 8 min

Day trips · June 2026

Is Essaouira worth a day trip from Agadir, or is it too far?

It's about 170 km and 2.5–3 hours each way, so a day trip is a long 10–12 hour outing for 3–4 hours on the ground. The honest picture — every way to get there (small-group tour, private driver, self-drive, coach), what you can realistically see in the medina, ramparts and port, the argan goats on the coast road, and why an overnight usually beats the round-drive.

8 min readRead

Do they speak English in Agadir, or do I need French or Arabic?

03Practical 7 min

Practical · June 2026

Do they speak English in Agadir, or do I need French or Arabic?

The honest language answer: yes, you can get by comfortably in English across Agadir's resort and tourist areas, while French is Morocco's main second language and locals speak Moroccan Arabic (Darija) and Tashelhit, the Souss Amazigh language. Where you'll use each language — hotels, restaurants, Souk El Had, taxis and day trips — plus a short phrase list that earns smiles, and where English thins out. No invented figures.

7 min readRead

Is Agadir good for a honeymoon or a romantic trip for two?

04Planning 8 min

Planning · June 2026

Is Agadir good for a honeymoon or a romantic trip for two?

The honest couples' answer: is Agadir romantic, what is there to do together, where should you stay, and which day trips work for two? A relaxed beach-and-spa base — the promenade at sunset, the marina, Agadir Oufella at golden hour and a couples' hammam in town, with Paradise Valley's pools, the Taghazout surf coast, Souss-Massa and walled Taroudant nearby. No invented prices, hours or ratings.

8 min readRead

Planning an Agadir trip for the 2030 World Cup

05Planning 9 min

Planning · June 2026

Planning an Agadir trip for the 2030 World Cup

What's actually confirmed about Agadir and the 2030 FIFA World Cup, and what isn't: Morocco co-hosts with Spain and Portugal, Agadir is an announced host city, and the Adrar Stadium exists — but the schedule, dates, capacity, ticket prices and fan zones are not yet finalised. How to get there without high-speed rail (Al Massira Airport, CTM/Supratours, via Marrakech), where to stay, what to do between matches, and the best day trips nearby.

9 min readRead

06Planning 10 min

Planning · June 2026

Agadir or Taghazout for digital nomads?

The honest remote-work answer: is Agadir or Taghazout good for nomads, what's the wifi, 5G and cost of living like, can you surf, where should you base, and how long can you stay? Agadir city for fast services and the steadiest connection, Taghazout and Tamraght for surf and community — with visa rules, costs and internet speeds flagged to check against current official sources.

10 min readRead

Is Agadir worth it, and what's there beyond the beach?

07Planning 11 min

Planning · June 2026

Is Agadir worth it, and what's there beyond the beach?

The full honest answer to the question travellers actually ask: is Agadir worth visiting, what is there to do besides the beach, and which day trips nearby are best? The Corniche, souk and Oufella view in town — plus Paradise Valley's pools, Taghazout surf, Souss-Massa flamingos and walled Taroudant, with real drive times and how many days you need.

11 min readRead

08Planning 8 min

Planning · June 2026

How to get from Agadir to Marrakech

There is no train to Agadir. The 250 km run to Marrakech takes about 3 hours on the A7 motorway. Every way to make the trip — Supratours and CTM coaches, shared grand taxis, private transfers and self-drive — with times, indicative prices and an options table.

8 min readRead

Agadir cruise port: what to do in one day off the ship

09Planning 8 min

Planning · June 2026

Agadir cruise port: what to do in one day off the ship

Docking in Agadir for the day? The easiest plan pairs the Corniche, the Oufella viewpoint and Souk El Had — or swap the city loop for a half-day at Paradise Valley or Taghazout. Where ships dock, how much time you have, and how to be back before all-aboard.

8 min readRead

Is Agadir worth visiting? An honest answer

10Planning 9 min

Planning · June 2026

Is Agadir worth visiting? An honest answer

Yes — for a relaxed Atlantic beach holiday, winter sun, families and day trips. But it's a modern resort rebuilt after the 1960 earthquake, not a historic medina. Who should go, who shouldn't, what to do, and how long to stay.

9 min readRead

Agadir in three days: a slow, opinionated plan

11Agadir 9 min

Agadir · June 2026

Agadir in three days: a slow, opinionated plan

The three-day rhythm we recommend for first-timers — the beach and marina, the Oufella kasbah viewpoint, Souk El Had, a Taghazout surf morning and Paradise Valley — plus whether to base here or in Marrakech, what to skip and where to eat.

9 min readRead

Anti-Atlas day trips from Agadir: Taroudant vs Tafraoute

12Anti-Atlas 10 min

Anti-Atlas · June 2026

Anti-Atlas day trips from Agadir: Taroudant vs Tafraoute

Walled Taroudant or the pink granite of Tafraoute? We map the trade-offs in distance, scenery and pace — the painted rocks, the silver of Tiznit, the argan country in between — and which day is right for you.

10 min readRead

How to haggle at Souk El Had (without getting it wrong)

13Practical 8 min

Practical · June 2026

How to haggle at Souk El Had (without getting it wrong)

The gentle etiquette and mechanics of bargaining in Agadir — fair price ranges in dirhams, the phrases that help, what's actually fixed-price, what to watch for, and why a smile beats a hard sell.

8 min readRead

How much to tip in Agadir: a practical guide

14Practical 6 min

Practical · May 2026

How much to tip in Agadir: a practical guide

Guides, drivers, surf instructors, hotels, hammams, restaurants — who to tip, how much, and in what currency. The honest, no-guesswork numbers we give our own guests before every trip.

6 min readRead

A guide to Souk El Had: Agadir's great market

15Souk 10 min

Souk · June 2026

A guide to Souk El Had: Agadir's great market

One of the largest markets in Morocco, walled and ordered behind numbered gates. The argan and amlou, the spices, the ceramics and leather — how to shop it well, leave with the real oil, and when to hire a guide.

10 min readRead

16Food 9 min

Food · June 2026

Agadir food beyond the tagine

Port-grilled fish, fish tagine with chermoula, Souss couscous, amlou at breakfast and a Berber village feast — what to order, where, and how to eat well whatever your diet.

9 min readRead

A Paradise Valley day trip from Agadir, done properly

17Day trips 7 min

Day trips · June 2026

A Paradise Valley day trip from Agadir, done properly

Palm-lined rock pools, a clamber up the gorge, the argan road and the surf coast on the way back — all under an hour inland. What a good day actually looks like, and how to time the season.

7 min readRead

An Agadir weekend: beaches, marina and winter sun

18Coast 7 min

Coast · June 2026

An Agadir weekend: beaches, marina and winter sun

Morocco's flagship beach city — a 9 km crescent of sand, a working fishing port, a marina and 300 days of sun a year. The Oufella kasbah, Souk El Had and how to spend a perfect 48 hours.

7 min readRead

Is Agadir safe in 2026? An honest answer

19Planning 9 min

Planning · June 2026

Is Agadir safe in 2026? An honest answer

The honest, current picture — solo and women travellers, the common scams on the promenade, the cool Atlantic and the mountain roads, health and the beach. What we actually tell our own guests.

9 min readRead

What to pack for Agadir, by season and activity

20Practical 7 min

Practical · June 2026

What to pack for Agadir, by season and activity

No 'breathable convertible trousers'. A real packing list that changes with the month and the plan — the beach, surfing Taghazout, Paradise Valley, the Anti-Atlas and Souk El Had all ask for different things.

7 min readRead

Agadir on a budget: what it really costs

21Planning 8 min

Planning · June 2026

Agadir on a budget: what it really costs

Daily spend in dirhams, where the money goes and the honest ways to save without missing the point of the trip — with sample budgets in USD for shoestring, mid-range and comfortable.

8 min readRead

Where to stay in Agadir: areas, beach hotels & surf bases

22Agadir 7 min

Agadir · June 2026

Where to stay in Agadir: areas, beach hotels & surf bases

Beachfront, marina, Founty or a Taghazout surf camp — which area suits which traveller, and what to look for before you book, so you get the sea view, the pool and the location right.

7 min readRead

A 7-day Agadir itinerary that actually works

23Itineraries 11 min

Itineraries · June 2026

A 7-day Agadir itinerary that actually works

A week based on the coast, day by day — the beach and marina, a Taghazout surf morning, Paradise Valley, Souss-Massa, Taroudant and a Marrakech or Essaouira leg — with honest drive times and what to skip.

11 min readRead

Driving around Agadir: self-drive or hire a driver?

24Practical 8 min

Practical · June 2026

Driving around Agadir: self-drive or hire a driver?

The coast road, the Anti-Atlas mountain roads, the Marrakech motorway, gendarmerie checkpoints, parking and the real cost trade-off — and why most of our guests end up with a private driver instead of a rental.

8 min readRead

Moroccan mint tea and the argan ritual, explained

25Culture 6 min

Culture · June 2026

Moroccan mint tea and the argan ritual, explained

Why the tea is poured from a height, what the foam means, how amlou is made and the etiquette of accepting a glass — the small ceremony at the heart of Souss hospitality around Agadir.

6 min readRead

26Shopping 9 min

Shopping · June 2026

Shopping in Agadir: what to buy and how

Argan oil and amlou, spices, leather, Berber rugs and ceramics — where to find the real thing at Souk El Had and the cooperatives, how to bargain gently, and how to get it all home.

9 min readRead

Agadir with kids: an honest family guide

27Family 9 min

Family · June 2026

Agadir with kids: an honest family guide

Where to go, how to pace it, the hotels that work for families, beach camel rides, beginner surf lessons, Paradise Valley pools and food kids will actually eat — the practical things we tell parents.

9 min readRead

Taroudant: the walled 'little Marrakech' worth the trip

28Day trips 7 min

Day trips · June 2026

Taroudant: the walled 'little Marrakech' worth the trip

Ochre ramparts you can circle by caleche, two relaxed souks and an argan road — what to actually do there, day trip versus overnight, and how to fold it into a Souss and Anti-Atlas loop.

7 min readRead

29Culture 8 min

Culture · June 2026

Agadir's best photography spots

From the bay at Oufella and surfers at Taghazout to the palm pools of Paradise Valley and the flamingos of Souss-Massa — where to shoot, when the light is right, and the etiquette of the lens.

8 min readRead

Taghazout vs Imsouane: which surf spot should you choose?

30Surf 8 min

Surf · June 2026

Taghazout vs Imsouane: which surf spot should you choose?

Lively points and a buzzing village, or one long mellow bay wave in a quiet fishing cove? We compare the waves, the levels, the season and who each spot near Agadir suits — so you surf the right break.

8 min readRead

Agadir's festival calendar: when to come for the culture

31Culture 8 min

Culture · June 2026

Agadir's festival calendar: when to come for the culture

The Timitar Amazigh music festival on the seafront, the Tafraoute almond blossom, the Souss moussems, surf events and the Eids — the events worth planning a trip around, month by month.

8 min readRead

What a Taghazout surf-camp week is actually like

32Surf 7 min

Surf · June 2026

What a Taghazout surf-camp week is actually like

The airport transfer, the daily rhythm, learning on the soft-tops, the Atlantic wetsuit, the tagine dinners and the long mellow wave at Imsouane — and the difference between a polished and a basic surf camp.

7 min readRead

An Agadir food guide: what and where to eat

33Food 9 min

Food · June 2026

An Agadir food guide: what and where to eat

The fishing-port grills, the marina seafood, fish tagine, a jar of amlou and the local tagine houses away from the resort strip — how to eat well in Morocco's beach city.

9 min readRead

The best time to visit Agadir: month-by-month and winter sun

34Planning 7 min

Planning · March 2025

The best time to visit Agadir: month-by-month and winter sun

Mild sunny winters, warm spring and autumn beach days, a tempered Atlantic summer and the surf season — honest seasonal advice on when to come for the kind of trip you want.

7 min readRead

All-inclusive Agadir: resorts, areas and the winter-sun guide

35Planning 8 min

Planning · March 2025

All-inclusive Agadir: resorts, areas and the winter-sun guide

Which areas hold the big beachfront resorts, who they suit, all-inclusive versus independent, and how to still see the real city — Souk El Had, the marina, the Oufella view and the day trips.

8 min readRead

What to eat in Agadir: argan, amlou and the Souss coast

36Food 8 min

Food · March 2025

What to eat in Agadir: argan, amlou and the Souss coast

Amlou and culinary argan oil, port-grilled sardines and seafood, Souss Berber tagines, couscous and fresh Souss-Massa juices — the named dishes worth seeking out, dish by dish.

8 min readRead

Getting around Agadir: taxis, buses, the airport and the Souss

37Practical 7 min

Practical · March 2025

Getting around Agadir: taxis, buses, the airport and the Souss

Petits and grands taxis, buses to Taghazout and the Souss towns, the no-train reality (coach or transfer from Marrakech), Al Massira airport transfers and walking the Corniche — a plain guide.

7 min readRead

38Planning 7 min

Planning · March 2025

Things to know before visiting Agadir

It's a modern beach-resort city rebuilt after the 1960 earthquake, not a classic-Morocco old town. What to expect from the beach, the cool Atlantic, dress, the no-train reality, cash, and using Agadir as a base.

7 min readRead

Agadir in winter: Morocco's winter-sun escape

39Planning 8 min

Planning · April 2025

Agadir in winter: Morocco's winter-sun escape

Why sun-seekers fly in from December to February — mild low-20s °C days, a cool Atlantic you sunbathe beside rather than swim in, the long beach and promenade, golf and the marina, and easy escapes to Paradise Valley, Taghazout and Taroudant. Honest, and book ahead.

8 min readRead

Agadir in summer: warm days & the Atlantic beach

40Planning 8 min

Planning · April 2025

Agadir in summer: warm days & the Atlantic beach

Cooled by the Atlantic and a steady sea breeze, Agadir stays comfortably warm in summer — mid-to-high-20s °C rather than baking — while the sea hits its yearly warmest (~20–21 °C). Peak beach season on the long bay and promenade, watersports, and easy escapes to Taghazout and Paradise Valley. Honest, and book ahead.

8 min readRead

How many days in Agadir? A trip-length guide

41Planning 8 min

Planning · April 2025

How many days in Agadir? A trip-length guide

Agadir's draw is the beach and sun, not monuments — so it's less 'how long to see it' and more 'how long to unwind'. 1–2 days sees the town as a coastal stop; a beach holiday runs 5–7 nights or more, with day trips to Paradise Valley, Taghazout, Taroudant and Souss-Massa filling the time.

8 min readRead

Letters from Agadir

Once a month, a quiet letter from the studio.

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