Things to do · Agadir
Rebuilt after the 1960 earthquake, Agadir is Morocco's premier beach resort — a wide Atlantic bay, a long promenade and a hilltop kasbah with sweeping views. It is more about sea, sun and seafood than monuments, and one easy day covers its highlights. Here is a relaxed one-day plan.
6 experiences
Start on the long crescent of golden sand and the landscaped seafront promenade. Around 10 km of beach and reliable sunshine are Agadir's main draw — a morning walk, swim or coffee by the water sets the tone.
Visit Souk El Had, one of the largest markets in Morocco, a walled warren of thousands of stalls selling spices, argan oil, ceramics, leather and produce — the city's most authentic, bustling corner (closed Mondays).
Head up to Agadir Oufella, the hilltop kasbah ruins above the city. Largely lost in the 1960 quake, the rebuilt ramparts and the hillside Arabic sign give the best panorama over the bay and port. A cable car now runs to the top.
Stroll the modern marina with its cafes and yachts, or visit the busy fishing port, one of Morocco's largest, for a fresh-grilled-fish lunch by the boats.
Just outside the city, Crocoparc is a botanical garden and crocodile park popular with families, while roadside cooperatives demonstrate how argan oil is pressed by hand — both easy add-ons.
Finish with a sunset on the promenade or marina and a seafood dinner — Agadir's relaxed, resort-style evenings are part of its appeal.
Agadir is a resort city rather than a monument-heavy one, so a single day covers its highlights: the beach and promenade, Souk El Had, the hilltop Agadir Oufella kasbah and the marina, with optional stops like Crocoparc.
Agadir is known as Morocco's leading beach resort, with a long Atlantic bay, a sunny climate, a marina and the hilltop Agadir Oufella kasbah. Rebuilt after the 1960 earthquake, it is modern in feel and a base for Souss-region trips.
A devastating earthquake destroyed Agadir in 1960. The city was rebuilt on a modern plan slightly to the south, which is why it lacks an old medina and instead has wide boulevards, a long promenade and the ruined hilltop kasbah of Agadir Oufella.
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